JetBlue Airways has signed up to become the title sponsor of the annual Long Beach Marathon through 2017.
The airline agreed a deal with organizers Run Racing, building on a decade-long association with the event.
JetBlue, the biggest airline at Long Beach Airport, has supported the Marathon, now in its 31st year, since 2005 through sponsorship and direct involvement from locally based Jetblue employees.
"As one of JetBlue’s six focus cities and home to more than 700 crewmembers, Long Beach has been a special place for the airline since we started service here in 2001," said Lou Anthony, JetBlue’s general manager at Long Beach Airport.
"Over the last 14 years we’ve worked to be a good corporate citizen in the community by building relationships with fantastic organizations like Run Racing. We are incredibly proud to have the JetBlue name associated with this annual Long Beach tradition."
The event takes place on Friday, October 9 through Sunday, October 11 and is expected to attract about 50,000 for a 5K race, a Kid’s Run, the JetBlue Marathon and Half Marathon, and a Bike Tour.
"Having a nationally recognized brand like JetBlue become our Title Sponsor truly validates our marathon event far beyond Southern California," said Bob Seagren, Run Racing CEO.
