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Jurys Inn pilots online check-in system
Jurys Inn is piloting an online check-in system with a view to rolling it out in its 31 hotels across the UK, Ireland and Prague.
The hotel group has seen mobile revenues increase by 80% with bookings made on iPhone and iPad doubling in 12 months.
It believes business travellers especially will benefit from checking in via smartphone prior to arrival, as well as quick and easy key retrieval at the hotel, bypassing the front desk entirely if they want.
Guests who opt in to online check-in will receive a text message and email link in advance of their visit, enabling them to confirm their booking details and arrival time.
A personalised QR code is then delivered via smartphone – guests simply scan the code at a mobile kiosk in the hotel lobby to retrieve their keys and head directly to their room.
Suzanne Cannon, Group marketing manager at Jurys Inn, said: "Our customers are increasingly using mobile devices to make bookings so it is important we adapt our services in line with this changing consumer behaviour."
Diane
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