The big web search engines are constantly offering new gimmicks but here’s one that is not only new and impressive but also “useful.”
So says Business Insider about Kayak’s “Explore” feature.
It essentially flips the idea of travel search upside down.
“Explore” simply asks where you are departing from, how much you want to spend and a general idea of when you would like to travel.
Then it shows you on a Google map all the places you can afford to visit.
“Very cool. Now you can start brainstorming a vacation — ideally, for less money than you thought it would cost. Or just see how far you can travel on a few hundred dollars,” says the newspaper.
For Kayak, it probably wasn’t much work to make this new tool.
It already has all this flight information on hand; it’s just displaying it in a different way. “Instead of starting with the obvious question for most travel search tools — "Where do you want to go?" — it’s leaving that open-ended, and creating a useful, innovative discovery tool,” says the newspaper.
By David Wilkening
