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Kelkoo apologises over survey inaccuracies

Thursday, 2 September 20103 min read

Kelkoo has issued an apology after complaints from BAA about a survey comparing prices between high street stores, online retailers and airport tax free shops.

It said following enquiries by BAA, a review was carried out of the independent report commissioned by Kelkoo from the Centre for Retail Research (CRR).

“It has come to light during the course of this review that certain data from the CRR report in relation to the value of tax free discounts available at London Heathrow was inaccurate,” said the statement.

“Kelkoo had no way of knowing of these inaccuracies at the time when the press release was published, and relied on the report in good faith.

“However, Kelkoo accepts that as a direct result of this, its press release contained inaccurate statements and those statements are now withdrawn. Kelkoo has apologised to BAA, the owners of Heathrow.”

By Bev Fearis