Kiwis are looking for rugby, sheep and porn when they go online, although not necessarily in that order, says web search giant Google.
New Zealand tops the rankings for several searches compiled by the company for its Google Trends page, which tallies the number of web searches for a word by city and country and compares them with the overall number from that city or country.
A top ranking means the area has the highest proportion of searchers looking for that word.
Kiwis rank first for searches for “rugby” and “sheep” and second for “porn”, just behind South Africa and ahead of Australia.
New Zealand also punches above its weight in several categories, including first for “lesbian”, second for “ghosts” and third for “shag” and “blokes”.
