KLM launches Fly Responsibly campaign - TravelMole


KLM launches Fly Responsibly campaign

Tuesday, 01 Jul, 2019 0

KLM Royal Dutch Airlines has launched a Fly Responsibly campaign ahead of its 100th anniversary.

At the event, KLM100, which took place at Amsterdam Schiphol airport at the weekend, chief executive Pieter Elbers said: "We are not saying don’t fly. We are saying fly responsibly."

KLM has published an open letter inviting the industry to work to pursue a more sustainable future for aviation.

Elbers added: "We value competition, but not when it comes to the sustainable development of aviation."

KLM will become the world’s first airport still operating under its original name to mark its 100th anniversary on October 7 2019.

The airline said: "Over the past hundred years, KLM’s entrepreneurial spirit and quest for innovation have played a pioneering role in the aviation industry. Our centenary is an opportunity to reaffirm our commitment to our ambition: to become the most customer-centric, innovative, and efficient European network carrier with a deep-rooted determination to address the challenges that lie ahead.

"Starting today, we will reach out and share our best practices and tools, all we have learned about sustainability, with all our competitors. We value competition, but not when it comes to the sustainable development of aviation.

"Starting today, we will offer all airlines our CO2ZERO carbon compensation programme free of charge and free of KLM branding. And in return, we invite others to join us and share their best practices for the benefit of a more sustainable future."



 

profileimage

Lisa

Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.



Most Read

Peebles Barbeque: A Legacy of Flavor and Tradition

Exploring Bok Tower Gardens with Erica Smith

Brooklands Museum: A Hub of British Motoring and Aviation History

Rue’s Living Water Boat Cruises: Exploring Winter Haven’s Chain of Lakes

Durango and Silverton Railroad: A Timeless Journey Through History and Scenic Beauty

Walt Leger on New Orleans’ Resilience and Major Events Ahead

Cindy Mackin Shares Estes Park’s Winter Thrills

Mark Jaronski of Explore Georgia on FIFA World Cup 2026

Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange

North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism

Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns

James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari