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KLM sued for ‘greenwashing’ sustainability ads
Environmental groups have pressed ahead with their threat to sue Dutch airline KLM, alleging it is ‘greenwashing’ its ads about its sustainability measures.
KLM ads about their carbon-offsetting are highly misleading, says Netherlands-based group Fossielvrij NL
The group’s lawsuit is supported by ClientEarth and Reclame.NL.
KLM says the company’s ads are ‘based on solid arguments’, and ‘comply with the applicable legislation ‘.
“We critically assess all our communications about sustainability, and welcome input from all our stakeholders,” KLM spokesperson Marjan Rozemeijer told the BBC.
“We hope that a court ruling in this case will clarify how best to shape our communications policy.”
Earlier this year, the Netherlands advertising watchdog ruled that KLM ads claiming passengers could fly carbon-emission free were indeed misleading.
“We’re going to court to demand KLM tells the truth about its fossil-fuel dependent product. Unchecked flying is one of the fastest ways to heat up the planet,” said Hiske Arts, a Fossielvrij campaigner.
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