Tours and activities platform Klook has entered into a strategic global partnership with theme park and attractions operator Merlin Entertainments.
The alliance hopes to enhance the guest experience at eight Merlin attractions across Asia through marketing promotions and data analytics sharing.
Klook customers enjoy exclusive benefits at Merlin attractions across the region, including Legoland Japan in Nagoya, Legoland Discovery Centers in Tokyo and Osaka, Busan SEA LIFE Aquarium, SEA LIFE Bangkok Ocean World, and Madame Tussauds locations in Singapore, Bangkok, and Tokyo.
"Merlin’s partnership with Klook is an important step in our global strategy. The company is perfectly positioned to help us better engage with travellers in Asia through its industry and consumer insights, rapidly growing consumer base, and convenient mobile platform," said Susan Ang, Asia marketing director at Merlin Midway Asia.
Joint marketing initiatives and special promotions will launch throughout 2019.
Klook users can now receive instant booking confirmation when reserving admission tickets for Merlin attractions via their mobile devices.
"We are confident that this new collaboration with Merlin will provide overall better experiences for travellers who are visiting Merlin’s many attractions," said C.S. Soong, general manager, SEA region at Klook.
