Kuoni has acquired direct-sell Swedish upscale tour operator Lime Travel in a bid to boost its activities in the Scandinavian luxury travel sector.
The Stockholm-based company specializes in tailor-made long-haul travel. It began trading in 1995 and employs 14 people, all of whom have kept their jobs. Turnover last year was £6.12 million.
Lime will be incorporated into Kuoni group division market region north but the current co-owner and company chief executive officer will remain in place.
The company operates programmes in Mauritius, Bali, the Maldives and the Caribbean. Holidays are generally sold direct.
Executive vice-president northern region of the Kuoni Group and chief executive officer of Kuoni Scandinavia Leif Vase Larsen said: “Our new acquisition should offer synergies with the existing premium Kuoni products. And, at the same time, it should enable us to expand our luxury travel business into our Norwegian and Danish markets.”
by Dinah Hatch
