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Kuoni to launch World Class Europe brochure
Kuoni is launching a range of new brochures this year, including its first ever World Class Europe brochure in June.
The luxury European programme will run alongside its World Class long-haul brochure.
Meanwhile, Kuoni will expand its Ski Switzerland brochure to other winter destinations in a new Winter Sports programme.
Likewise, its Swiss summer programme will be expanded to Lakes and Mountains across a wider range of destinations.
Kuoni is also launching a brochure later this week dedicated to a selection of water villas and exclusive waterside lodges and riads.
Called H2O, the programme will feature around 60 properties in the Maldives, South Africa, St Lucia and other destinations worldwide
“It’s something our hotel suppliers have welcomed, as it gives them a chance to promote their top end rooms in a dedicated brochure,” said product director Mark Robson.
“Sometimes these rooms get lost in the main brochure.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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