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LateRooms announces partnership with Pride

Friday, 15 May 20153 min read

TUI’s discount hotel booking site LateRooms.com is to partner with Gay Star News, featuring at every Pride weekend across the UK throughout the summer.

The company said the partnership was a good match as it has a range of hotels in each Pride city.

As part of the collaboration, LateRooms.com will host a competition for a free weekend in Barcelona. It will place 10 ‘golden tickets’ in goodie bags and those lucky enough to get their hands on one will then have to take a selfie with their ticket and post it to Instagram. The winner will be the post with the most likes.

LateRooms head of communications Andrea Tarpey said: "Pride is such an iconic event series and the potential to do something fun as part of this partnership really appealed to us – it’s a great fit in terms of the LateRooms.com brand and personality."