LateRooms.com is launching a new TV advertising campaign on Sunday to promote a two-week sale.
It has created a new brand character, who ‘crashes into the bedrooms of hotel guests to spread the joy that comes in knowing your room has come with up to 30% off’.
It follows the online accommodation booking site’s ‘It’s Going To Be A Great Night’ campaign, which ran until June this year.
"Whilst we set a clear brief that these adverts needed to make the sale message the unashamed hero of the campaign and provoke a direct response from viewers, we were also extremely conscious that they needed to capture the distinctive and playful tone that we’ve created for the brand. There was no room for a stuffy, dry sale ad," said Georgina Crosswell, director of marketing.
"Our fun loving character (we’ve christened him Colin) is the life and soul of the party, lighting up the hotel rooms he crashes into whilst perfectly communicating our clear sale message for viewers."
