South Korea based Lotte Hotels & Resorts has adopted Sabre’s SynXis Central Reservation System (CRS) as its primary reservation platform.
The migration will help streamline reservation processes and distribution capabilities across the Lotte portfolio, while optimising retailing opportunities, it says.
It will also support its growth ambitions in South Korea and internationally.
“We’re laser focused on enhancing the end-to-end experience for our guests, which is why we chose to deepen our alliance with Sabre Hospitality,” said Jaehwan Kim, Chief DX Officer of Lotte Hotels & Resorts.
“By adding our properties to the SynXis CRS, we are positioning ourselves to better serve our guests with more efficient and seamless reservation experiences.”
Lotte will use a number of Sabre Hospitality solutions to further enhance the guest experience and operational efficiency:
SynXis Retailing to seamlessly sell services and experiences, with or without a room booking, boosting overall hotel revenue
SynXis Booking Engine to optimise the direct booking path and convert customers
Corporate Booking Tool for managing business travel
Voice Agent for enhanced direct customer interaction
Meta Search to improve online visibility
Channel Connect for real-time distribution across multiple platforms.
Lotte Hotels & Resorts, the largest hotel group in Korea, operates 35 hotels in seven countries.
Its brand portfolio consists of SIGNIEL, the premium landmark hotel brand; Lotte Hotels, L7 Hotels by Lotte; Lotte City Hotels; family friendly Lotte Resort for family travellers; and the VL premium residence for seniors.
