Luxury leisure travel will continue to be strongly booked on-line, says the Great Hotels Organization.
The company says internet bookings doubled from 2003 to 2004. Average daily rates were $353.
Said Peter Gould, CEO Great Hotels:
“Luxury leisure hotels will use new channel management tools to allow them to distribute room inventory direct to major internet channels more efficiently and with greater control, bypassing the traditional GDS booking systems.”
He estimated on-line bookings were representing half of all hotel room sales by 2010.
Great Hotels includes two brands, Great Hotels of the World and Special Hotels of the World, a forerunner among luxury hotel marketing alliances representing over 240 of the world’s finest hotels and resorts.
Report by David Wilkening
