Mexico appoints European director

The Mexico Tourism Board has appointed Manuel Díaz Cebrián as regional director of Europe.

Already a director with the tourist board, he will be responsible for the British, French, Spanish, Italian, German, Scandinavian and Irish markets.

His first major campaign will begin in September with the launch of the ‘Mexico Season’ as the country seeks to recover from April’s bird flu outbreak.

By Bev Fearis