Michigan’s travel and tourism agency, Pure Michigan, is giving blood to attract visitors. Literally.
Pure Michigan is pairing up with an unlikely partner: Michigan Blood centers, says the Grand Rapids Press.
“As part of the partnership, Michigan Blood is launching a television advertisement campaign as part of World Blood Donor Day,” says the Grand Rapids Press.
The spots feature the "Pure Michigan" logo and are intended to reinforce Michigan's Blood's "local first" focus and remind people to donate during the typically lean summer travel season.
At first blush, what seems an unlikely partnership makes sense when the you consider both organizations have a Michigan-centric focus, say Michigan Blood officials who approached the state with the concept.
"Pure Michigan started off as a travel and tourism brand that gained all this national recognition," said Michigan Blood spokesman Nick Wasmiller.
He added:
"What you're seeing now is that shift toward connecting with a community cause they believe stands for Michigan pride and all things that make Michigan a great place to live."
Michigan Blood collects donations from local residents and serves 31 hospitals across the state.
The ad campaign is also intended to call attention to the need for blood donation in the summer months.
By David Wilkening
