Midlands-based agency, Millington Travel, is opening a 12th store next week.
The Coventry store, on the corner of Market Way and Lower Precinct, will open on July 22.
It will be run by six travel professionals and will be the company’s biggest in terms of size and scale.
Millington Travel, a member of The Travel Network Group, was founded in 1972 and is owned by Nigel Armitage and Nick Bland. Its head office is in Leicester.
"We have been really impressed with Coventry’s ambitious plans to regenerate the city in view of them being the City of Culture in 2021 and believe that there is huge potential going forward," said Armitage.
"The store has got a great position in the centre of town and will be offering a full travel service, from weekend breaks and family holidays to long-haul trips of a lifetime.~ A vast selection of cruising holidays will also be on offer."
