Minor Hotels has unveiled a quartet of new hotel brands.
It includes its first soft brand.
The newly launched brands will support growth and entry into new markets it says, while offering a broader range of options across the luxury, premium and select segments.
The new brands:
The Wolseley Hotels
Minor Reserve Collection
Colbert Collection
iStay Hotels
These brands join Minor Hotels’ existing portfolio of hotel brands – Anantara, Elewana Collection, Tivoli, NH Collection, Avani, nhow, NH and Oaks.
The expansion of Minor Hotels’ brand portfolio follows the evolution of the Minor Hotels masterbrand in March 2025.
The launch of the umbrella brand platform is accompanied by investment in the group’s digital infrastructure and distribution strategies, as well as a a single Minor DISCOVERY loyalty programme propoition.
Ian Di Tullio, Chief Commercial Officer of Minor Hotels, said, “We have meticulously crafted each new brand to capture specific opportunities in the market, enabling us to meet the evolving needs of modern travellers and owners alike.”
The company is targeting to have 850 properties in total by the end of 2027.
Minor Hotels is in active discussions regarding development opportunities for each of its brands. The first property announcements for The Wolseley Hotels, Minor Reserve Collection, Colbert Collection and iStay are expected in the coming months.
