The PC continues to be by far the most popular booking device, with mobile phone bookings down year-on-year, according to ABTA’s Holiday Habits Report 2016.
Mobile phones are less popular as a device for booking than they were a year ago, with 13% of people stating that they booked a holiday using a mobile phone in the past year, down from an average of 16% in 2015.
The exception is the 35-44 year-old age group, where mobile bookings are up 3% from 16% to 19%.
There are particularly notable falls among 18-24 year olds and those aged over 55.
Bookings on tablets have remained fairly flat since last year, with 23% of online bookers using them compared to 24% last year.
An increase in 35-54 year olds using them has been offset by a fall in 18-24 year olds doing so.
The vast majority – 92% – use a PC to book. Those aged 25-34 were the least likely to use a PC but the most likely to use a tablet with almost four in 10 (37%) doing so.
ABTA says the reason could be that people find the mobile booking experience more difficult. The research shows 44% of people found booking with a mobile phone easy compared to 80% who said the same about booking with a PC.
Just over half (54%) stated that booking with a tablet was easy.
