Monarch will launch its first TV campaign next week, to promote its scheduled flights.
The 30-second advert will air for three weeks from July 9 across the Midlands and North West region with peak slots around ITV’s Coronation Street, Emmerdale and Superstar Auditions.
The campaign will be backed up by social media and press, digital, outdoor and online advertising.
Managing director Kevin George said the airline has previously relied on PR, print and radio advertising to market its brand.
"As our extensive programme of scheduled destinations continues to evolve it is imperative that we highlight our offering through as many mediums available to us as possible," he said.
