The Moroccan Tourist Office is targeting the US and Canada with a new marketing campaign.
Entitled MuchMorocco, the campaign is being rolled out across a new website accessible at visitmorocco.com, alongside print and online display advertising, events and social media.
In a bid to appeal to English-speaking travelers, the Moroccan National Tourist Office has for the first time employed a British communications design agency for the campaign, rather than deploying translated versions of sites developed in France.
Amine Boughaleb, director of the Moroccan National Tourist Office in London, said: "Our aim with this campaign is to bring the essence of Morocco to holidaymakers. It is warm, vibrant, friendly, accessible, stylish, all qualities shared by Morocco as a country.
"We hope that the website and other campaign activities will bring these qualities to life in a way that entices travelers to come and experience them for themselves."
The MuchMorocco campaign uses the concept of ‘more’ to promote the Kingdom’s heritage and culture, its food, architecture, landscapes and people.
A teaser print campaign ran earlier this summer, which tourist officials said attracted a positive response from the travel trade and consumers.
