MSC Cruises has rolled out a new global integrated marketing campaign entitled “For a greater beauty”.
The campaign encourages a more conscious way of cruising.
It highlights a respect for the ocean and the planet.
The campaign will be activated in more than 30 countries worldwide and will be seen through various marketing channels including TV, out of home, print media, digital and social media.
Created in partnership with Dentsu Creative Italy, the new campaign has been filmed by the Australian director Kiku Ohe.
The TV segment was filmed on MSC World Europa, which is the fleet’s first ship to be powered by liquefied natural gas (LNG).
MSC Cruises remains committed to meeting net zero greenhouse gas emissions by 2050
In 2024, MSC Cruises has more than 1,000 departures globally calling at more than 240 destinations in 85+ countries.
