MSC Cruises has solidified its growing presence in China with the opening of an office in China.
MSC also appointed Helen Huang as president, Greater China to lead its operations in the region.
"Following the deployment of MSC Lirica to the shores of China in May of this year, the establishment of a direct operations, commercial as well as representative institutional presence and a management team to lead our effort on the ground was the next natural step in the further development of our business across Greater China," said Gianni Onorato, CEO of MSC Cruises.
Huang has more than 20 years experience in the industry and was most recently vice president of corporate communications at Costa Asia and general manager, Costa China.
She also previously worked with MSC when serving as general manager of Mediterranean Cruise Travel Agency (Shanghai) Co., Ltd, as part of a joint venture with the cruise line.
"Helen, whom we happily welcome back to MSC Cruises, is tasked with leading our ability to best serve our trade, institutional and other partners across Greater China as well as the operational and port relations support needs of MSC Lirica and her guests," Onorato added.
