Norwegian Cruise Line’s global brand campaign, ‘Break Free’ is returning to screens with a six-week UK national linear TV campaign.
Break Free first launched in February 2021 as NCL’s biggest ever marketing campaign in the UK, set to the lyrics of the ‘I Want to Break Free’ song by Queen.
It is the cruise line’s most significant investment in the UK market to date, cementing the country’s position as one of NCL’s leading markets.
The campaign will be running until 31 October 2021 to coincide with NCL’s Great Cruise Comeback, as a third of the company’s fleet of 17 ships are now back in operation.
Eamonn Ferrin, NCL’s Vice President of International Business, said: "Break Free will be back on our screens as customers finally get back out on the open seas. We are certain that our partnership with UK TV will inspire."
The campaign and is set to reach 64.2 million UK adults, running across 41 broadcast channels including ITV, Channel 4, and Channel 5.
In addition, the campaign will be complemented with video on demand advertising as well as print and digital media.
