Award winning actor James Nesbitt is to appear in Thomas Cook’s new TV commercials, launching on Saturday.
Three 30-second ads, directed by Full Monty director Peter Cattaneo, will run across terrestrial and satellite channels as part of a year-round multi-million pound brand-building campaign.
The operator hopes the ads will bring a new, light-hearted look and feel to the brand.
They are also designed to highlight Thomas Cook’s new focus on the "end-to-end customer experience", which combines its retail presence with online and via mobile.
But they will be underpinned by the long-established endline ‘Don’t just book it – Thomas Cook it’.
Nesbitt will star as the father of a family of four in various comic holiday situations.
One will highlight its family-friendly Aquamania Resorts, another will showcase online hotel previews and Tripadvisor reviews on its website and another will focus on its currency exchange services.
A spokeswoman said all the ads are "fun, playful, vibrant, and tongue-in-cheek" and will also feature "knowledgeable" Thomas Cook reps.
"The new TV ads are set to bring a new, light-hearted look and feel to the brand and show how our experience and expertise means that we can ensure our customers enjoy the perfect holiday," added Mike Hoban, sales, marketing and ecommerce director.
"A holiday should be a fun experience from the moment our customers pick up a brochure, visit us online or give us a call – and the humorous nature of the new ads reflect that sense of fun and excitement."
The ad will be available to view on YouTube from June 1 at
http://www.youtube.com/user/thomascookuk
