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New Eurostar brand unveiled
Eurostar Group revealed a new refreshed Eurostar brand to take the business forward
It has ambitions to double ridership to 30 million passengers a year by 2030.
The Group incorporates Thalys and Eurostar.
From the end of 2023, all customer touch points will carry a new look under the Eurostar brand name.
Eurostar was selected due to high consumer awareness at both a European and global level.
The new business has chosen a star and new l’Etoile du Nord logo, the original service linking Paris, Brussels and Amsterdam.
Eurostar customers benefit from a single website and booking system from October 2023.
It will improve ease of booking direct and connecting journeys.
Alain Krakovitch, Chairman, said Eurostar hopes to boost passenger numbers from 19 million in 2019 to 30 million by 2030.
“Europe’s growing demand for sustainable travel presents a great opportunity.”
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Learn more about : Eurostar International ( United Kingdom )
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