Hall will take responsibility for leading and running all aspects of the day-to-day business, including overseeing operations and strategy.
He will report to Affordable Car Hire founder, Angela Day, who retains the title of MD, but will spend more time as the trade face of the company, working on major accounts, including relationships with agency chains and consortia.
The customer acquisition, customer management and marketing teams will report directly into him. He will also join the company’s board of directors.
Parkes joins from Etihad where he was the Vice President of Sales.















