Travelers seeking to experience New Orleans’ authentic culture as the locals do can now look to 24NOLA (www.24NOLA.com), an interactive website and itinerary planning tool launched by the New Orleans Metropolitan Convention & Visitors Bureau (NOMCVB).
Since much of what gives New Orleans its character and flair isn’t necessarily listed in most guide books, 24NOLA.com provides 24 hours worth of visitor itinerary suggestions rated from mild, medium to spicy. Visitors can scroll through multiple attractions, hotels, restaurants, and activities for each of the 24 hours of the day and then customize and print their own trip itinerary. 24NOLA also offers a feature to research and book hotel rooms, where many summer deals are still available.
Fans and residents of the Crescent City can post their favorite things to experience in New Orleans. Celebrities and notable New Orleaninans will be chosen regularly to recommend their own editor’s picks.
“With 24NOLA, we are once again showing the world that the New Orleans experience they know and love is back and as vibrant as ever,” said Stephen Perry, president and CEO of the NOMCVB. “New Orleans is a destination best experienced using all 24 hours of the day with indulgent foods, the best restaurants, hotels and attractions, world renowned music, lively festivals, rich culture and most of all, lots of fun. You don’t just visit New Orleans—you experience it, and 24NOLA is the best resource to plan your trip now.”
24NOLA is the latest installment of NOMCVB’s innovative “Forever New Orleans” branding campaign launched in January 2007 to celebrate New Orleans’ culture and dispel myths about the visitor experience. The NOMCVB is pursuing many other creative strategies to beckon travelers back to New Orleans including the development of “A Whole New Orleans”— a 30-minute travel television show (currently in production) that showcases the eclectic nature and vibrant culture of the city; an internet marketing campaign; more aggressive direct sales efforts with international travel professionals and convention industry influencers; and a public relations tour to bring the best of New Orleans culture to major metropolitan cities and earn positive mainstream media coverage.
For more information contact the New Orleans Metropolitan Convention & Visitors Bureau (NOMCVB) or visit www.neworleanscvb.com
