Rebecca Pow, MP for Taunton Deane in Somerset, has been appointed the new UK tourism minister.
She replaces Michael Ellis, who becomes transport minister after a year at the Department for Digital, Culture, Media and Sport (DCMS).
Pow, pictured left, with DCMS permanent secretary Sarah Healey, starts immediately.
She was previously personal private secretary to the work and pensions secretary.
She said she was ‘honoured and absolutely delighted to be appointed as Parliamentary Under Secretary of State for arts, heritage and tourism’.
She described the role as ‘a glorious remit with a cracking team’.
"Looking forward to immersing myself in it all," she added.
VisitBritain director, Patricia Yates, said: "Delighted to welcome our new minister at a transformational time for tourism, with the prospect of a sector deal to ensure Britain remains one of the most competitive destinations in the world."
