The Tourism Society has welcomed the appointment of John Penrose as tourism minister in the new coalition government.
The Conservative MP is seen to have an "inherent undestanding" of the importance of tourism given that his constituency is the resort of Weston-super-Mare.
Penrose was previously shadow minister for business entereprise and regulatory reform.
This means he should "view tourism from a business/economic perspective and be understanding of regulatory reform," according to the Tourism Society.
Thw appointment also fulfills the Conservative pledge to appoint a dedicated tourism minister.
by Phil Davies
