Newly rebranded New York City Tourism + Conventions announced the return of It’s Time for Culture program.
It showcases nearly 100 cultural organizations across all five boroughs, from 9-21 May.
It comprises seasonal events, concerts, tours, classes, family-friendly programs and more.
It kicks off the unofficial start of the New York City summer cultural season.
“Cultural travel continues to be one of the top activities for visitors to New York City,” said CEO Fred Dixon.
“As the weather warms, we’re encouraging visitors to explore the diversity and vibrancy of our city’s cultural landscape.”
Visitors can sort through nearly 100 offerings by borough, neighborhood and category at nyctourism.com/timeforculture.
As the premier sponsor, Mastercard is the preferred payment partner of It’s Time for Culture.
Venues include Lehman Center for the Performing Arts, Coney Island USA, Brooklyn Children’s Museum, Mark Morris Dance Group and the Apollo Theater.
New York City tourism recovery continued in 2022 with over 56 million travelers — a 72.5% increase over 2021.
The City remains on track to welcome 63.3 million visitors in 2023.
