Australia’s largest triathlon attracts more than 14,000 competitors, 50,000 spectators, and injects millions of dollars into Queensland’s Sunshine Coast economy.
Is it any wonder that local tour operators love the Noosa Triathlon Multi Sport Festival?
As the world’s second largest Olympic distance triathlon, behind the London Triathlon, the Noosa Triathlon has become an influential tourism destination event, attracting interstate and international visitors.
This year’s festival is expected to produce AUD19 million of ‘direct spend’ on the Sunshine Coast.
“Most of the accommodation houses from Mooloolaba to Noosa have been booked out for months in advance, some were booked a year out," said Steve Cooper, CEO of Sunshine Coast Destination Ltd.
"It’s not just the hotels that get an economic boost from the festival, it’s also the local cafes, transport operators and retailers.”
The Noosa Triathlon Multi Sport Festival is an annual five-day event held October 31-November 4.
