NYC & Company, New York City’s official marketing and tourism organization, is opening a Canadian office that will serve the city’s second-largest international market.
“The opening of a tourism marketing office in Canada comes at a pivotal time with the Canadian dollar hitting record highs against the US dollar,” says George Fertitta, CEO of NYC & Company. He added:
“With the economic advantages of traveling to New York City, we believe that there’s no better time than now to establish a more formal presence in this key market.”
In 2006, the NYC welcomed 840,000 visitors from Canada and the forecast for 2007 is for increases in the number of visitors.
Report by David Wilkening
