Oden Resor switches to Sabre, highlighting a trend

Friday, 30 Aug, 2002 0

Swedish corporate and leisure travel specialist Oden Resor has contracted to use the Sabre® global distribution system (GDS) for travel bookings. Implementation at its offices in Stockholm and Gothenburg was completed in July.

Oden Resor is the latest in a series of recent high-profile Scandinavian agency defections to Sabre. Earlier this year CTC and Resespjuth, both former Worldspan customers, switched to the larger GDS. They in turn followed KILROY travels and My Planet, who came to Sabre from SMART Amadeus.

Oden Resor is using Sabre’s Windows-based booking platform. Its managing director, Per Westman, said the conversion had been prompted by recent enhancements to Sabre’s Scandinavian content, combined with the GDS’s leadership in such areas as e-ticketing and online travel.

“Customer service was also a deciding factor”, Westman said. “It sounds like a small point to focus on, but this is actually a major issue in the travel industry today when life is tough enough just trying to make ends meet. You don’t need aggravation from suppliers when you’re trying to focus on the bigger picture, and Sabre has a fantastic reputation in Europe when it comes to service”.

Dawnne Unger, Sabre’s managing director in the Nordic region, is elated.

“We continue to grow our bookings share in Scandinavia. This conversion reinforces Sabre’s stated ambition of expanding its presence in Europe, and is a direct result of our drive to adapt or develop products to meet the specific needs of the Scandinavian market”, she said.

About Sabre Holdings Corporation

Sabre is the leading provider of technology, distribution and marketing services for the travel industry. Headquartered in Southlake, Texas, in the Dallas-Fort Worth Metroplex, the company has approximately 7,000 employees in 45 countries. Sabre reported 2001 revenues of $2.1 billion. Sabre owns Travelocity.com, the most popular travel site on the Web, and GetThere, the world’s leading provider of Web-based travel reservation systems for corporations and travel suppliers. Sabre is an S&P 500 company, traded on the New York Stock Exchange (NYSE: TSG). More information about Sabre is available at www.sabre.com.
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