Theme park capital Orlando welcomed 75.3 million visitors last year, an increase of 1.8% on 2023.
Domestic visitation grew by 1.4%, totaling 68.8 million, driven in part by a rise in day visits and overnight non-hotel stays.
International visitation continued to recover at a faster pace, growing 5.9% from the previous year.
In total, Orlando welcomed 6.5 million international visitors.
All major overseas source markets saw increases in 2024, including the UK.
“We’ve seen a strong rebound in UK visitation, now reaching 88% of pre-pandemic levels,” said Casandra Matej, President & CEO of Visit Orlando.
“We continue to actively invest in the market through strategic marketing, PR and travel trade initiatives.”
Canada remains the top market to Orlando with 1.29 million visitors, with the UK second at over 900,000.
Brazil, Mexico and Colombia rounded out the top 5 origin markets.
Canada: 1,290,300 (up 2.7%)
UK: 907,900 (up 3.5%)
Brazil: 697,200 (up 0.2%)
Mexico: 438,000 (up 1.5%)
Colombia: 343,000 (up 13.6%)
Overall, the 2024 visitor mix continued to skew toward leisure, representing 81% domestic leisure, 10% domestic business and 9% international visitation.
The group meetings segment also recorded a solid year-over-year gain, increasing by 3.9% to 5.6 million visitors.
This month sees the launch of the first new standalone theme park in 25 years – Universal’s Epic Universe.
