United Kingdom
United States
Asia Pacific
Outrigger undergoes hotel rebrand
Outrigger Resorts & Hotels has announced a comprehensive hotel rebrand.
The new strategic direction incorporates a multi-million dollar technology stack, an all-new Outrigger.com website.
Developed in partnership with Rightpoint, the data-driven website uses the Optimizely platform to deliver a personalised user experience.
Outrigger’s brand evolution was two years in the making, said Sean Dee, EVP for Outrigger Hospitality Group. Hotel rebrand
“We leaned into our beach positioning and are now focused on delivering a cohesive brand experience across all platforms.”
In the last 18 months, five beach resorts have been added to the Outrigger portfolio: three in Thailand, one in the Maldives and one in Hawaii.
As well as the hotel rebrand, Outrigger earmarked US$250 million to reinvest in its Hawaii portfolio.
It includes the flagship Outrigger Reef Waikiki Beach Resort, Outrigger Kona Resort & Spa, Waikiki Malia by Outrigger and Outrigger Waikiki Beachcomber Hotel.
As part of the brand revitalisation, Waikiki Beachcomber by Outrigger has been changed to Outrigger Waikiki Beachcomber Hotel.
The rebrand invites guests to ‘Come Be Here’ at Outrigger Resorts & Hotels.
Learn more about : Outrigger Resorts & Hotels ( N. America ) Outrigger Resorts & Hotels ( Asia Pecific )
Ray Monty
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Foreign Office issues travel advisory for winter sun destinations