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Passenger reviews introduced on Monarch website
Monarch has introduced passenger reviews and a staff ‘top tips’ section to its website, flymonarch.com.
It said many travellers no longer want traditional holiday brochures, but instead prefer to research their trips on websites offering real-life reviews from fellow travellers.
Monarch is inviting passengers to send in reviews and their tips for other travellers from the Monarch destinations they have visited to be published on the website.
Customer reviews are already published online but some travel companies, including Thomson, but Monarch claims to be the first low-cost carrier to take this approach.
All reviews are vetted to avoid spam or advertising abuse.
Managing director of Monarch’s scheduled division, Tim Jeans, said “With the rapid rise in online sales of Monarch’s scheduled flights which accounted for 87% of the airline’s bookings last month, it is important for us to provide our passengers with as many relevant services via flymonarch.com as we can.
“Online social communication and user-generated content is on the increase and we recognise how important it is for our customers to get involved and share their experiences and opinions.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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