More than 100 travel agents booked a personal P&O Cruises holiday as part of a recent Shine Rewards Club offer.
The deal gave agents double the value of Shine points when booking their own holiday.
Points have been redeemed against a wide range of cruises, including seven-night holidays to the Norwegian fjords on Iona, as well as cruises to the Mediterranean and Caribbean.
Around 45% of those booked were going on their first ever P&O Cruises holiday.
Director of sales, Ruth Venn said, “There’s no better way for agents to sell P&O Cruises holidays than by experiencing it themselves.”
“We’re so excited to have seen a surge of agent partners taking advantage of our recent offer.”
