Preferred Hotel Group has appointed Brenda Collin as regional director UK, Ireland & Nordics.
She replaces Chris Fradin who has left to join Samsung Electronics.
In her new role, Collin is responsible for an existing 22 Preferred Hotel Group properties within the UK, Ireland & Nordics regions and for development opportunities in these areas.
Before joining Preferred, Brenda was based at hotel representation company HotelREZ for eight years.
She has also held key positions at Utell/Pegasus and Hilton Hotels worldwide.
