Premier Inn has launched its latest marketing campaign positioning the chain as ‘A Great Place To Start’.
The multi-million pound integrated marketing campaign kicked off with a 60-second advert during X Factor on Saturday night.
The ad, ‘Still Got It’, tells the story of a mum who is on a rare weekend away with her friends.
It will be followed in the next few weeks by the second in a series of ‘high-impact, energetic’ adverts ads styled like the ‘feel-good opening credits of a famous movie’.
Showcasing human stories as they unfold at Premier Inn, the theme will continue to be used across further TV campaigns, radio creative, digital, e-mail marketing, social media and PR.
Premier Inn staff feature in the brand’s new TV campaigns, with many having starring roles.
Brand ambassador Sir Lenny Henry also signs off each advert with the ad campaign’s end line – ‘whatever your story, this is a great place to start’.
Sir Lenny will also be at the heart of Premier Inn’s radio campaigns, due to be launched soon.
