Qatar Airways unveils AI booking tool

Tuesday, 25 Feb, 2025 0

Qatar Airways opened Web Summit Qatar 2025 with its latest tech innovations including a new AI booking tool.

The airline calls ‘Sama’ a world-first AI booking experience, which is now live on Qatar Airways’ QVerse, app and website.

It is designed to personalise and streamline bookings through voice and chat.

Travellers can curate a tailored itinerary vis AI based on customer preferences.

At Web Summit Qatar 2025, visitors can meet Sama as a cabin crew hologram at the Qatar Airways Pavilion.

The event, sponsored by Qatar Airways, runs through 26 February 2025.

Qatar Airways Group CEO, Engr. Badr Mohammed Al-Meer, said: “Qatar Airways’ partnership extension with Web Summit Qatar highlights our pursuit of adopting cutting-edge tech advancements.”

This year, Qatar Airways Pavilion features key staff in ‘Tarmac Talks’, with insights into the technologies on display at the pavilion.

The airline’s latest innovations on show include The Privilege Club Collection, a digital platform for the airline’s loyalty members and the My Reward Seat Finder, which allows members to search for reward seat availability.

The airline is also showcasing ‘AI Adventure’ which immerses in a story and is part of a brand campaign.

They can select from multiple scenes within the film to star in leading roles.

Learn more about : Qatar Tourism ( Asia Pecific )

below social share icons

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Air Transat is Canada’s number one leisure airline. It flies to some 60 international destinations in more than 25 countries...

STA was established to support the growth of the travel and tourism sector by serving the needs of tourism companies...

NSW, Australia Welcome to New South Wales – a place to feel free, feel alive, feel new. As the official...

At Visit California, our mission is to develop and maintain marketing programs – in partnership with the state’s travel industry...

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston....

Since its launch in 1999, TravelMole.com has become, one of the largest global online travel industry communities. It is comprised...

Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s...