Radisson Hotel Group has named experienced marketing executive Catherine Higgins Whiteside as vice president of marketing for the Americas.
Higgins Whiteside is responsible for building strategic marketing programs in US, Canada, Mexico and Latin America markets.
She will oversee creative services, brand marketing, digital marketing, field marketing and social media teams.
"The addition of a strong leader like Catherine will have a large impact on the exciting future of Radisson Hotel Group," said Ken Greene, President, Americas, Radisson Hotel Group.
Higgins Whiteside brings several years’ marketing experience in banking and was at Wells Fargo Bank for a decade as vice president of marketing, and more recently at Anchor Bank.
At Anchor Bank she was responsible brand management, digital experience, and corporate communications.
