Authors of the new book ‘The Perfect Storm – 30 Ways to Drive Your Business’ will moderate a new masterclass at ABTA’s Travel Convention next month.
The authors, Bob Morrell and Jeremy Blake, have researched survival strategies during different recessions between 1893 and 2009.
The masterclass will focus on 10 of their relevant and practical strategies, designed to help companies through difficult trading conditions and to emerge from the current recession in far better shape than they thought possible.
It will take place on October 8 at 10.30-11.30 and again at 12.00-13.00 in Room C.
By Bev Fearis
