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Recession masterclass planned for ABTA Convention
Authors of the new book ‘The Perfect Storm – 30 Ways to Drive Your Business’ will moderate a new masterclass at ABTA’s Travel Convention next month.
The authors, Bob Morrell and Jeremy Blake, have researched survival strategies during different recessions between 1893 and 2009.
The masterclass will focus on 10 of their relevant and practical strategies, designed to help companies through difficult trading conditions and to emerge from the current recession in far better shape than they thought possible.
It will take place on October 8 at 10.30-11.30 and again at 12.00-13.00 in Room C.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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