RedDoorz debuts new midscale brand

Southeast Asia based budget hotel platform RedDoorz has launched a new brand. It has unveiled the Sunerra Hotels midscale brand with the first hotel now open in Jakarta, Indonesia.

Sunerra hotels will typically have about 100 rooms and rates start at about S$35 a night, RedDoorz COO Kelvin Teo says.

Last year RedDoorz launched the SANS Hotels, which targets millennial travellers, and has grown to seven locations in Indonesia and the Philippines.

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