United Kingdom
United States
Asia Pacific
Sabre buys ‘travel Google’
Sabre has bought the travel-specific search engine and travel community, IgoUgo.com. The ‘travel Google’ allows users to input keywords and will only return travel-related results. The site also encourages users to share their travel experiences so has a database of travel reviews, photos and journals. There are 350,000 members of IgoUgo, who communicate their experiences to the website, and have created a total 300,000 journals and 200,000 photos. Its community has been licensed out to Rough Guides and the Travel Channel in the past. Sabre, which also owns Travelocity, hopes the acquisition will mark the company’s entry into pay-per-click advertising. Sabre also hopes its agency customers will participate in the website, detailing their first-hand experiences and sharing others. Meanwhile, Sabre has signed former Galileo agency TD Travel Group based in Manchester and East Yorkshire.
Report by Ginny McGrath
Related News Stories:
Ginny McGrath
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled