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Sabre rolls out British Airways’ NDC content
Sabre Corporation has integrated British Airways’ New Distribution Capability (NDC) content in Sabre’s travel marketplace.
Sabre-connected travel agencies worldwide can now search, book, and service NDC offers alongside traditional ATPCO/EDIFACT fare options.
Sabre travel agents can now easily manage British Airways’ offers and orders via Sabre Red 360, Sabre Red Launchpad, and the Sabre Offer and Order APIs.
British Airways’ Chief Commercial Officer, Colm Lacy, said: “We want to give customers a seamless digital-first retailing experience, so we’re pleased to extend access to our exclusive NDC content.”
This will open up even more ways for agencies to search and book, all whilst providing a more personalised experience for customers.”
Currently, thousands of agencies in over 150 countries use Sabre’s NDC capabilities for dynamic airline content.
“Sabre is proud to continue leading the way in NDC adoption. Our partnership with BA demonstrates our commitment to building a modern travel marketplace,” said Kathy Morgan, SVP, Distribution Experience, Sabre Travel Solutions.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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