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Sabre signs Virgin to full content deal
Virgin Atlantic and SAS are to distribute their fares to agents through Sabre Travel Network.
They follow two recent agreements struck with US carriers Northwest Airlines and US Airways.
The deal with Virgin Atlantic gives Sabre agents access to the airline’s full range of published fares and inventory. This ensures that the same fares and availability offered through Virgin’s direct reservation outlets, including Virgin Flightstore, Virgin Holidays and the airline’s internet sites, are also available to Sabre connected agents.
The agreement with SAS means the airline will make all its published fares and inventory, including its web-only fares, available in the Sabre GDS. The arrangement, which runs until 2007, also covers full access to fares and inventory from Norwegian regional carrier Wideroe, owned by SAS.
Sabre Travel Network senior vice president in EMEA Richard Adams said: “Signing these comprehensive agreements with two European and two US carriers is a fantastic start to 2006.
“It also reflects Sabre’s unique ability to bring additional distribution value to airlines through our ownership of companies in every channel of travel sales and distribution.
“This gives travel providers, travel agents, corporations and individual travellers the most efficient, comprehensive, global and real-time electronic supermarket for the buying and selling of travel.”
Report by Phil Davies
Phil Davies
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