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Santa Monica’s iconic hotel The Georgian to relaunch
BLVD Hospitality, in partnership with ESI Ventures, has revealed plans for the relaunch of Santa Monica’s historic hotel, The Georgian in January 2023.
Located on Ocean Avenue, The Georgian has been a fixture of the Southern California coastline since it first opened in 1933.
Regular guests to the hotel and acclaimed restaurant the Red Griffin, included Hollywood stars Charlie Chaplin, Clark Gable and Marilyn Monroe.
BLVD acquired the landmark hotel in August 2020.
The next chapter for The Georgian will see a restoration of the 84 guest rooms and 28 suites, alongside new offerings including the famous ocean-view Sunset Terrace, Dining Room, and Sunset Bar.
In addition to The Library and gymnasium, The Georgian will also be home to two private meeting and dining spaces, The Gallery and The Writer’s Room.
The Gallery will showcase work by international artists on a quarterly basis.
Jonathan Blanchard, Founder and CEO at BLVD said, “We are thankful to have such a wonderful group of passionate and inspired visionaries and partners working to give The Georgian what she has deserved for decades.”
Known as Santa Monica’s First Lady, the turquoise Period Revival-meets-Art Deco monument offers a rare glimpse of golden-age California history.
The project is being approached as a historically-inspired restoration rather than a redesign by London and Los Angeles-based boutique interior architecture and design firm, Fettle.
The refreshed concept will embrace much of the hotel’s retained original detailing.
Touches include fully custom Art Deco furniture, and rare imported Italian marble.
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