Seascanner.co.uk has reported its most successful January ever, with record-breaking revenue and booking figures.
January revenue saw double-digit growth, marking a milestone month for the online cruise specialist.
The company also recorded its best-ever trading week between January 27 and February 2, with January 31 a record-breaking day.
On this day it notched its highest single-day revenue to date.
Booking trends from January highlight a shift in consumer behaviour, it says.
It is seeing growth in longer voyages and packaged products.
Bookings for cruises of 14 nights or more rose by 20% year-on-year, while fly-cruise bookings increased by 82%.
Additionally, bookings for sailings departing 12 months or more in advance increased by 43%.
Seascanner.co.uk is expanding its product portfolio to offer more choice for customers.
The company has recently added Fred Olsen Cruise Lines, Azamara and Ambassador Cruise Line to its platform.
Tony Andrews, MD of Seascanner.co.uk, said: “January has been a phenomenal month, setting new records and proving again that demand for cruising is stronger than ever.”
We’re seeing particular growth in longer sailings, fly-cruises and bespoke packages.”
