SeaWorld Entertainment is making some changes to theme park admission prices from today.
Single-day ticket prices are rising by $2 to $97 at the gate, but it is cutting the price of advance-purchase weekday tickets by $5 to $70.
Advance-purchase tickets are only valid for use Monday-Friday.
SeaWorld CFO Jim Heaney said earlier this month advance-purchase weekday tickets had been selling well.
A multi-park pass for SeaWorld and Busch Gardens goes up $1 a month while single-park annual passes for SeaWorld will remain the same price.
This is the first admission price overhaul at SeaWorld since last year and follows recent price rises at Disney Magic Kingdom and Universal.
Single day ticket admission at both those parks has now passed the $100 barrier.
